What is SEO and What is the Difference if you hire Professional SEO Company?
SEO or search engine optimization refers to the optimization of your online content website so that it shows up in a prominent position within the search results for a given set of search queries or topics (often referred to as keywords). Search engine giants, such as Google, continually make updates to their search algorithms to reward good quality and relevant website content, and punish those trying to ‘trick’ search engines by cramming their sites with irrelevant keywords, poor quality links and content.
Simply put, it is the process of getting people onto your site from these search results. But the SEO process itself is far from simple, so many businesses are turning to SEO agencies to improve their online presence. The choice of SEO company can seem as complex as the world of Search Engine Optimization itself, so there are a few things you need to bear in mind when deciding on an SEO agency. Here are some vital questions to ask your potential SEO partner:
1. What experience do you have?
Try to ascertain if they have helped businesses similar to yours and whether their clients have been with the agency for a long time. Loyal customers speak volumes – as do measurable results. Any SEO agency worth their salt will be proud to show their past successes.
2. What contact will I have with my account manager?
Regular communication is a crucial component of an SEO marketing campaign. It’s a two-way street, though; just as you need to know what is happening with the campaign, the SEO agency must be ready to adapt their campaign to your changing business.
3. What will you need from me?
It might be tempting to leave all SEO activities to your agency, but the more input you have, the better the results will be. So make sure you understand what will be expected of you, and how you can help your SEO agency.
4. What results do you expect, and over what timescales?
Be wary of agencies that promise to ‘have you at the top of Google within the week’ – this is an impossible ask. However, agree on goals and targets and ensure both you and your SEO agencyare focused on the same outcomes.
5. How are keywords chosen?
It is easy to rise to the top of the search engine rankings using very specific phrases – but if no one ever types in those search phrases, you will never get any extra business. However, broad keywords might not be used by serious customers looking to make a purchase. Good keyword research is vital, and you need to know what your company will be targeting – a good SEO agency will understand this concept and will advise you accordingly.
Make sure you find an SEO agency that has ample experience working with companies similar to yours and is readily available to answer all your queries on an SEO campaign. Any agency that makes spurious claims and is not willing to openly communicate with you is not one that you should ever consider doing business with.
The road to SEO success is a long one – so make sure you pick an open, informed and relevant agency.